Twyford - KBB

KBB brings together exciting new talent and long established brands like Twyford in the UK's major kitchen and bathroom event.

Twyford's brief appealed for a creative stand that would re-enforce their presence to the design industry and develop brand awareness. It was important for the design to promote the flexibility of a ‘misunderstood product’. A common misconception sees Twyford viewed as a traditional sanitaryware producer rather than a modern innovative company with many design awards.

The exhibition stand design intended to break the boring perception and open the eyes of the public to the possibilities of the product. The aim of the event was to launch new products and focus on existing core brands. The layout of the components within the space channelled the delegates and sent them on a journey through the product range, ending within a relaxed hospitality area. Bold colours, simple graphics and feature lighting combined to produce an exciting, atmospheric interior space.