Ignition were approached by SMRS a, neighboring agency to develop their creative exhibition design concept into a functional stand allowing Telefonica to communicate with the tech savvy youth attending Campus party 2013 at the O2 London.
Campus party is a week long, 24-hours-a-day technology festival attracting thousands of tech heads to camp ‘in’ at the O2 Arena equipped with laptops and ready to immerse themselves in the biggest electronic entertainment festival in the world. This is the first of two creative concept design that Ignition produced for Telefonica. (the second of which won the pitch) SMRS arrived with a vision for this creative design, destination Known and Unknown which quite quickly developed into a concept design featuring two definitive areas, the first of which being open (known) leading into a closed off space (the unknown).
The ‘Known’ developed into a tall open space designed to encapsulate the Telefonica brand with bold colours but must prominently beams of blue light streamed from above creating a light wall to walk through and onto the stand. Once on the stand the beams of light continue onto the floor all leading to the entrance of the ‘Unknown’ designed to encouraging the tech revelers to explore and discover all the stand had to offer. Other features to this area included large graphics, info pods introducing delegates to Telefonica’s presence. The ‘Unknown’ was designed to create intrigue even from a distance, the tall bright blue angular structure was obvious in its secrecy. Feature gaps allowing light and noise escape was a hint to the interior party contained.
Inside a bright vibrant area was on offer for delegates to socialise and engage in gaming competitions, hack-a-thons alongside tech and science focused seminars. Intriguing concept design encouraging exploration and discovery within the Telefonica brand.
The O2 Campus party is a week long, 24-hours-a-day technology festival attracting thousands of tech heads camp ‘in’ at the O2 equipped with laptops and ready immerse themselves in the biggest electronic entertainment festival in the world.
‘With us you can be more’ the powerful message Telefonica wanted to communicate to all the tech revelers attending this years O2 Campus party. The design had to be stricking and forward thinking as the tech savvy delegates, it needed to be three dimensional and provoke interest. The structure of this stand was the feature, architecturally intriguing on the whole the space was open but hight and areas were cleverly defined largely with the ribbon soffit starting as the presentation wall and folding up connecting to the pitching pod and relax zone.
Angular low walls also played a part in defining the spaces and creating a space which had to be explored and walked through. Attention to detail was another factor in creating an interesting space through the use of light, colour, pattern and reflective surfaces helping further to define areas and attract the eye to this great stand. This exhibition stand had our first ever apperance of the 3D printer, delegates were able design prototypes and have them printed…its the future.
The Schuh Welly Exchange had attended many festivals for a number of years when the marketing team at Schuh approached Ignition to refresh, reactivate and tour with the Welly exchange in a summer of festivals in 2013. These included Rockness, Camp Bestival and Bestival on the isle of Wight.
This quirky Event design and build previously the Welly Exchange travelled the festival sites as recycled shoes were an active ingredient incorperated into the ‘sole’ of the design. Promo staff enticed festival revellers to exchange their soggy shoes for a pair of money can’t buy Schuh wellies.
In collaboration with Ear to the Ground, who specialise in connecting brands with sport and music fans, Ignition created an executive box sponsored by Heineken and Harvey Nichols for a corporate event by Manchester City Football Club. The brief was to produce a high-profile and sophisticated experience for VIPs, celebrities, and players’ wives and girlfriends.
For the Heineken set, Ignition created a gleaming gallery-like space of cool clean lines and clear light which perfectly presented the iconic green bottles of Heineken. The Harvey Nichols set oozed sophistication and moody elegance with clever lighting creating a warm luxurious atmosphere ideally suited to the designer goods ranged on the shelves. While the two sets were very different in tone, they shared a high-quality finish which reflected both sponsorship brands.