Ignition were approached by SMRS a, neighboring agency to develop their creative exhibition design concept into a functional stand allowing Telefonica to communicate with the tech savvy youth attending Campus party 2013 at the O2 London.
Campus party is a week long, 24-hours-a-day technology festival attracting thousands of tech heads to camp ‘in’ at the O2 Arena equipped with laptops and ready to immerse themselves in the biggest electronic entertainment festival in the world. This is the first of two creative concept design that Ignition produced for Telefonica. (the second of which won the pitch) SMRS arrived with a vision for this creative design, destination Known and Unknown which quite quickly developed into a concept design featuring two definitive areas, the first of which being open (known) leading into a closed off space (the unknown).
The ‘Known’ developed into a tall open space designed to encapsulate the Telefonica brand with bold colours but must prominently beams of blue light streamed from above creating a light wall to walk through and onto the stand. Once on the stand the beams of light continue onto the floor all leading to the entrance of the ‘Unknown’ designed to encouraging the tech revelers to explore and discover all the stand had to offer. Other features to this area included large graphics, info pods introducing delegates to Telefonica’s presence. The ‘Unknown’ was designed to create intrigue even from a distance, the tall bright blue angular structure was obvious in its secrecy. Feature gaps allowing light and noise escape was a hint to the interior party contained.
Inside a bright vibrant area was on offer for delegates to socialise and engage in gaming competitions, hack-a-thons alongside tech and science focused seminars. Intriguing concept design encouraging exploration and discovery within the Telefonica brand.
The Schuh Welly Exchange had attended many festivals for a number of years when the marketing team at Schuh approached Ignition to refresh, reactivate and tour with the Welly exchange in a summer of festivals in 2013. These included Rockness, Camp Bestival and Bestival on the isle of Wight.
This quirky Event design and build previously the Welly Exchange travelled the festival sites as recycled shoes were an active ingredient incorperated into the ‘sole’ of the design. Promo staff enticed festival revellers to exchange their soggy shoes for a pair of money can’t buy Schuh wellies.