Whitecroft Lighting is at the forefront of the latest developments in both lighting and lighting controls, specialising in education, healthcare, retail and industry. Lux Live is an annual lighting exhibition, which presents state-of-the-art lighting technology and design. It is organised by the Lighting Industry Association and Lux magazine.
The Challenge… To design a custom exhibition lighting stand design which would present both Whitecroft’s product range and showcase their arrival in London with a major commission: the London Customer Centre in Clerkenwell
The Result… A simple but sophisticated custom exhibition design where the requirement to show product lines and highlight the London Customer Centre were met by creating an architectural ‘ribbon’ to sweep around the space. Products, graphics and information were placed along the ribbon creating a practical, elegant and easy to navigate area.
On a moderate budget Ignition’s design gave Whitecroft a powerful brand presence to match its ambition and stand comfortably alongside competitors. Whitecroft liked the ribbon design so much they have now installed the custom stand design it into their Head Office Innovation Centre.
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