The Customer… West Properties, a design-led company specialising in land acquisition, planning and construction.
The Challenge… To design and project manage an interactive Marketing Suite for West Properties’ Origin development. The brief was to emphasise a young and cool lifestyle targeting the young city slickers in Manchester. The essence of the project was to capture the message ‘Work, Live, Relax’ and bring alive in a three dimensional representation.
The Result… Ignition delivered a vibrant, colourful and humorous marketing suite design firmly aimed at the young and hip design-conscious buyer targeted by West Properties. The marketing suite was constructed in a typical Manchester industrial building where Ignition intelligently juxtaposed old features of the space with a new vibrant feel to provide a cool contemporary energy.
The interior included a lifestyle wall – a key feature in the design, consisting of acrylic modular units with integrated lighting, propped with carefully selected items such as hanging headphones playing audio clips, screens with rotating images and columns encased in glass – a modern, urban, quirky design capturing an aspirational lifestyle. Ignition collaborated with Manchester based events and communications agency Ear To The Ground to deliver this commission.
Whitecroft London Customer Centre
Ignition delivers a cool, quirky marketing suite design, perfectly pitched to attract the