The O2 Campus party is a week long, 24-hours-a-day technology festival attracting thousands of tech heads camp ‘in’ at the O2 equipped with laptops and ready immerse themselves in the biggest electronic entertainment festival in the world.
‘With us you can be more’ the powerful message Telefonica wanted to communicate to all the tech revelers attending this years O2 Campus party. The design had to be stricking and forward thinking as the tech savvy delegates, it needed to be three dimensional and provoke interest. The structure of this stand was the feature, architecturally intriguing on the whole the space was open but hight and areas were cleverly defined largely with the ribbon soffit starting as the presentation wall and folding up connecting to the pitching pod and relax zone.
Angular low walls also played a part in defining the spaces and creating a space which had to be explored and walked through. Attention to detail was another factor in creating an interesting space through the use of light, colour, pattern and reflective surfaces helping further to define areas and attract the eye to this great stand. This exhibition stand had our first ever apperance of the 3D printer, delegates were able design prototypes and have them printed…its the future.
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