Event | Schuh | Welly Exchange | Festivals

external visual of the creative proposal for Schuh Welly exchange showing the grass walls and fret cut graphics
elevation showing the graphic layout of the stand, the rain cloud bin and the chalk board
the winning proposal with the grass floor and the recycled pallets for seating
conceptual visual showing the use of old chairs and a green shopping trolley
close up shot of the schuh illuminated sign at the top of the welly exchange
night time image of the schuh welly exchange at Rockness with people dancing in the foreground
inside the welly exchange where festival goers are trying on their new schuh wellies while sitting on old crates
guests at the event are invited to sit down on the pallets and try on new wellies
close up view of the staff at the schuh welly exchange halping a customer with his new wellies
view of the inside of the schuh welly exchange showing the simple graphics on the walls
customers at the schuh welly exchage queue up to be fitted with their new wellies
the staff at the schuh welly exchange take a break in the heat of the day
close up of the themed recycling bin at the schuh welly exchange

A summer of festivals touring with the Schuh Welly Exchange, a fun interactive design with recycle and good will at its heart.

The marketing team at Schuh approached Ignition with an exciting, fun and charitable project we just couldn’t say no to.

The Schuh Welly Exchange had attended many festivals for a number of years when the marketing team at Schuh approached Ignition to refresh, reactivate and tour with the Welly exchange in a summer of festivals in 2013. These included Rockness, Camp Bestival and Bestival on the isle of Wight.

This quirky Event design and build previously the Welly Exchange travelled the festival sites as recycled shoes were an active ingredient incorperated into the ‘sole’ of the design. Promo staff enticed festival revellers to exchange their soggy shoes for a pair of money can’t buy Schuh wellies.

Project Data
Client Show Show Date Size
Schuh Rockness, Bestival Camp Bestival June 2013 81SQM
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