Ignition worked with Ear to the Ground (a Manchester live communications agency) on this commission from PZ Cussons. To celebrate their 125th anniversary and the opening of a new ₤7m Innovation Centre the company held a two week event in Cathedral Gardens, Manchester.
They needed a robust and flexible interactive event design which would be used by the public during the day and for corporate functions at night. A 400 square metre inflatable cube provided a stylish yet fun setting for the event. Ignition’s interior event design was cool, clean and humorous with many interactive elements and strong branding.
As the cube had to fulfil both corporate and public roles Ignition took meticulous care planning the space and logistics. A witty, ingenious and elegant series of layouts was devised with mobile elements that could be re-positioned to suit either function.
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