The result was an intelligent, considered solution: an architectural stand design whose clean lines and minimalism provided the perfect backdrop for Whitecroft Lighting’s products. The strong shapes and forms of the stand coupled with clever use of layered levels enabled Whitecroft to showcase a large display of products, all positioned in their relevant groups, in a compact area.
The deceptive simplicity of the stand stripped away distractions while emphasising and enhancing the lighting products. Ignition also created graphic guidelines for Whitecroft, providing them with a fresh corporate identity for use in all areas of branding from business cards to exhibitions. A strong example of design adding value to a brand
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