Exhibition | Whitecroft Lighting | Lux Live | London

open stand featuring vibrant ribbon suspended from ceiling

Ignition creates a low budget, high impact bespoke exhibition stand where the product is put in the spotlight at Lux Live exhibition

Ignition’s challenging brief from Whitecroft Lighting was to design a small bespoke exhibition stand on a limited budget which would deliver high-impact design where the product would be the star.

The result was an intelligent, considered solution: an architectural stand design whose clean lines and minimalism provided the perfect backdrop for Whitecroft Lighting’s products. The strong shapes and forms of the stand coupled with clever use of layered levels enabled Whitecroft to showcase a large display of products, all positioned in their relevant groups, in a compact area.

The deceptive simplicity of the stand stripped away distractions while emphasising and enhancing the lighting products. Ignition also created graphic guidelines for Whitecroft, providing them with a fresh corporate identity for use in all areas of branding from business cards to exhibitions. A strong example of design adding value to a brand

 

Project Data
Client Show Date Venue City Size
Whitecroft Lighting Lux Live November 2012 Earls Court London 36SQM
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