Event | Magners | Latitude Festival | Southwold

Magners Golden Draft Dabinett Divider at Latitude

Ignition designs, develops and constructs a fun-filled, funky, interactive event design to tour summer music festivals.

Fun-filled funky interactive event design

Ear to the Ground commissioned Ignition to deliver a Magners’ Gold interactive set design which would move between a variety of summer music festivals. The theme of the design was Magners’ television advertisement featuring Tommy Flynn, the only man strong enough to get juice from the smaller, harder Dabinett apples used in Magners’ Golden Draught.

Ignition designed, developed and constructed a humorous set which was a big hit with the festival-goers. All the practical requirements were there – bar, stage, space to circulate – brilliantly realised in an eccentric Heath Robinson style. Using corrugated iron and convincing heavyweight joists created out of plywood and MDF to look like steel, the set had a witty, raffish, cobbled-together characterful feel.

It featured a ‘Crushometer’ which told revelers when the weight of the audience was sufficient to crush the apples under the platform; ‘The Crusher’ – a giant weight over the entrance which was lowered in a dramatic apple-crushing ceremony; and the interactive ‘Dabinett Divider’ which customers operated to sort apples. It was fun, theatrical and effective.

Project Data
Client Show Date Venue City Size
Magners Latitude July 2012 Henham Park Southwold 1200SQM
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