Event | Heineken | MCFC Executive Box Promotion | Manchester

A sleek and clever corporate event design in Manchester City’s Etihad Stadium which was inspired by a Heineken TV advertisement.

In collaboration with Ear to the Ground, who specialise in connecting brands with sport and music fans, Ignition created an executive box sponsored by Heineken and Harvey Nichols for a corporate event by Manchester City Football Club. The brief was to produce a high-profile and sophisticated experience for VIPs, celebrities, and players’ wives and girlfriends.

For the Heineken set, Ignition created a gleaming gallery-like space of cool clean lines and clear light which perfectly presented the iconic green bottles of Heineken. The Harvey Nichols set oozed sophistication and moody elegance with clever lighting creating a warm luxurious atmosphere ideally suited to the designer goods ranged on the shelves. While the two sets were very different in tone, they shared a high-quality finish which reflected both sponsorship brands.

Project Data
Client Event Date Venue City Size
Heineken Exec Box Campaign September 2012 Etihad Stadium Manchester 60SQM
Share This:

Related ProjectsYou might also be interested in these

visual of the approach to the entrance of the telefonica campus party chalet showing the change of wall colours and angles
Exhibition | Telefonica | O2 London

Custom Exhibition Design Ignition get conceptual for telecommunication giants Telefonica with a

telefonica campus party structure showing angular walls and counters with lights
Event | Telefonica | Campus Party | O2 London

Ignition deliver’s an exhibition stand with a powerful message for Telefonica at the O2 Campus

external visual of the creative proposal for Schuh Welly exchange showing the grass walls and fret cut graphics
Event | Schuh | Welly Exchange | Festivals

A summer of festivals touring with the Schuh Welly Exchange, a fun interactive design with recycle

Event | Heineken | MCFC Executive Box Promotion | Manchester

A sleek and clever corporate event design in Manchester City’s Etihad Stadium which was inspired

Event | Magners | Latitude Festival | Southwold

Ignition designs, develops and constructs a fun-filled, funky, interactive event design to tour

set design lost in the orchard
Event | Gaymers | Lost in the Orchard | Various

Ignition’s sparkling set design for Gaymers Cider is fun, funky and atmospheric – a refreshingly

Event | CA Cheuvreux | Pan European Forum | London

Corporate event design magic The marketing and communications team at CA Cheuvreux asked Ignition to

Interactive Event Design
Event | PZ Cussons | Soap Box | MIF

Ignition’s adaptable creativity provides a cool, clean, humorous and multi-functional interactive