Exhibition | Formica | 100% Design | London

100% design Formica sample laminate ribs

Ignition transforms a straightforward product launch at the 100% design exhibition into a piece of magic with an exhibition stand that conjures up a physical representation of the evolution of Formica’s designs.

Thought provoking at 100% design

A great example of the power of good design. With this exhibition stand Ignition transformed a straightforward product launch at 100% Design into a piece of magic. The brief was to showcase the new Formica Collection Book and to present the many exciting and significant changes to the Formica Range.

Taking ‘evolution’ as their theme, Ignition highlighted the growth, development and constant renewal of the Formica Range and embedded these ideas into the stand design. The structure of the exhibition stand was formed by ribs of The Formica Collection which subtly changed shape and colour to create a beautiful physical and visual representation of evolution.

The stand also incorporated word play, clever typography, diagrams, references to archaeology and discovery as well as designs by Tom Dixon and Ignition’s Creative Director Jonny Absalom. The client’s straightforward brief – to present a new product launch – was fulfilled with imaginative, thought provoking originality.

Project Data
Client Show Date Venue City Size
Formica 100% Design September 2010 Earls Court London 90SQM
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