Formica Group is the global leader in the design, manufacture and distribution of innovative surfacing solutions for both commercial and residential use. 100% Design is the largest and most prestigious annual design interiors trade event in the U.K, attracting 25,000 visitors to this purely creative exhibition.
The Challenge… Formica’s brief was to create a stand with a plain exterior but offering tantalising glimpses of an intriguing interior. Once tempted inside, the customer was to be enveloped in a visual extravaganza which emphasised key products: high gloss, textures, solid surfacing and patterns/woods.
The Result… The theme of the stand was ‘Focus on Formica’ and Ignition’s aim was to inspire customers to examine the products and the company in close detail. Ignition designed a sophisticated, creative exhibition stand encased in sleek, neutral, four metre high walls with strategically placed peepholes offering teasing views of a vibrant interior.
This mysterious construction provoked curiosity and compelled customers to learn more. Once inside, they discovered a dynamic, radiant space which played with scale, texture, shapes and colour. This witty, surprising and intriguing stand demonstrated the huge range of intelligent design possibilities offered by Formica.
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