Formica Group is the global leader in the design, manufacture and distribution of innovative surfacing solutions for both commercial and residential use. 100% Design is the largest, most prestigious annual design interiors trade event in the U.K and attracts 25,000 visitors.
The Challenge…Formica needed a creative stand to refresh a well known but misunderstood brand that was being under-used in modern design and interiors. The company wanted to reinforce and reinvigorate their presence in the design industry by emphasising the flexibility and exciting possibilities of The Formica Collection. The stand had to be designed to match the capabilities of Formica’s in-house production facility – as they were to build and install the design – while delivering the creative and business punch demanded by the marketing department
The Result…Ignition created a funky exhibition design whose tactile, striking and sinuous surfaces affirmed formica as a thoroughly modern product with a central place in contemporary design. The Formica stand was the talk of the event and the demand for press packs on the first day alone exceeded that of entire previous shows. Ignition’s attention to detail, strong project management and close collaboration with Formica enabled an exceptionally smooth installation. The resounding success of this stand led to further commissions from Formica.
“In a design service we demand honesty, reliability, quality, a creative outlook and a genuine understanding of Formica’s products and key messages. Ignition deliver this with a real hands-on attitude and involvement throughout. They have the ability to create a finished product that genuinely represents the initial concept.” Simon Wild – Marketing Manager Europe – Formica Limited
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