Ignition’s brief was to create a bespoke exhibition stand which showcased the impressive relaunch of the Axiom® range by Formica Group. The challenge for Ignition was that this exhibition stand had to be built over two areas and therefore, seamless incorporation of the two was at the top of the agenda. Inspired by contemporary kitchen spaces, coupled with the use of the sophisticated and sleek laminates within Formica Group’s range, a unique and visually stimulating exhibition stand was produced.
The focus of this exhibition stand was to work with Formica Group’s statement of ‘Surfaces for Living’ while also being able to incorporate the relaunch of the Axiom® range, True Scale laminates and ‘anti fingerprint’ surfaces. The impact was created through a use of innovative worktop display areas which showcased all products in an efficient but effective manner. Enhancing the idea of ’Surfaces for Living’, an elegant mock kitchen area was also integrated, with cooking demonstrations being provided to delegates. This generated great interest in the stand, attracting not only specifiers of commercial projects, but end user customers planning domestic interiors. Read more about the run up to KBB.
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