Exhibition | Bisque/Zehnder | KBB | Birmingham

A hard working, sophisticated design that presents the individuality of the Bisque and Zehnder brands within a cool yet corporate stand.

The Customer and Event

Bisque and Zehnder both design innovative, beautiful and practical radiators.
Bisque is a division of the Zehnder Group. Bisque – Zehnder – KBB – Corporate Stand Design

KBB: Kitchens, Bedrooms and Bathrooms is the U.K’s largest exhibition aimed at this sector it features the world’s most exciting kbb brands and attracts architects, interior designers, retailers, plumbers, contractors and developers.

The Challenge…

One stand, two brands. This was the nub of the challenge from Bisque and Zehnder. Our clients needed a design that would elegantly showcase an enormous number of products in two different areas, each expressing a distinct brand. Zehnder had to comply with strict German display guidelines while Bisque demanded something truly creative. An exciting stand was needed where form, function and flexibility collaborated in one harmonious, coherent and inspiring whole.

…The Result

Big ask, big answer. Ignition took inspiration from a wooden radiator range on display and designed a spectacular showstopper: a glorious four metre high sculpture of a tree laced with lights to pinpoint displays.

The stand was dynamic and bright with intelligent product layout maximising space but never compromising impact. Each area was perfectly tailored: for Zehnder the look was simple, clean-lined and corporate while the design for Bisque featured elegant and arresting architectural forms and undulating lines. The two zones shared a bar and meeting room providing both companies with a central hub.

This stand was a real grafter: wow factor, function and results. Bisque and Zehnder displayed more products per square metre than ever before and it generated greater interest and leads than any previous exhibition.

Testimonial

Project Data
Client Show Date Venue City Size
Bisque/Zehnder KBB May 2009 NEC Birmingham 97.5SQM
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