The essential guide
Commissioning an exhibition stand design whether it be bespoke, custom, modular or system can be a fraut and stressful time unless you carefully select reliable and dedicated suppliers. Use this guide to help you through the complex decisions and questions that you are likely to have to make.
Introduction
Commissioning the design of a bespoke exhibition stand takes financial commitment and time. Choosing an exhibition stand designer that understands your needs and you can trust is a complex task but if you prepare beforehand the process can be smooth and even enjoyable. Ignition - bespoke exhibition stand designers - has compiled this guideline to help you the client through the process of exhibition stand design, the planning of your exhibition stand through to the preparation of your exhibition stand and how to manage the results of the pitch process.
Bespoke Exhibition Stands - ROI
With any exhibition stand, your company is about to invest a large proportion of the Marketing Budget and resources into an event that often lasts no more than three days. It is vital that you are able to maximise the return on that investment on your exhibition stand. This exhibition stand guide will help you to define success, measure the success and contribute to the success of the process.
Exhibition Stand designs - Writing the brief
If you have the time it is always worth writing a brief. However simple your exhibition stand brief is, a written document can become the basis of the brief and a good design consultancy will be able to work with you and develop a detailed exhibition stand brief.
If you have had an exhibition stand in the past, it is a good idea to have a good think about what has happened and what was good and what didn't work so well. If you can get some photos of the last exhibition stand it is always helpful.
If you have not had an exhibition stand before then the task is slightly more difficult and you might be more dependent on the experience and competence of the exhibition stand designers to help you explore opportunities with the layout, possible exhibition stand activities and key components of the exhibition stand. If you have visited an exhibition stand that you have liked in the past then try to write down things that you feel worked as a delegate and maybe things that worked less well.
As a simple guide a brief should consist of the following headings
. Project Title - What where when
. Project contact details - who is the primary client contact – Project Champion
. Project Background - Any information that might help the designer understand the history of the brief
. Project Objectives - Decide whether the objective is out shine the competition, sales, new product launch or a combination.
. Details - How many, how big
. Desired outcome - Ideally how would success be achieved
. Considerations - any other information etc
Once you have written the brief there are certain activities that will need to be undertaken to move the process along to the final goal, of ensuring that you investment produces the return that you are anticipating.