Gillette
Obscure, underground, city centre locations were transformed to house the bespoke self-contained ‘shaving pods’. The design of the units had to be 'out of the ordinary' to match the enigmatic settings of the promotion and because the launch was created and rolled out to twelve major UK cities had to be durable and easy to assemble.
The shaving pods were constructed with a metal frame and fabric surround, washed with colour from a light source at the base. Their construction meant they were light weight for travel but strong enough to endure the re-use at each venue.
The unusual event created a dynamic and memorable experience for the male visitors and took experiential marketing to a new level.
This is one of many of the designs we have worked on and if you would like to work with one of the leading interior designers in Manchester then why not give us a call.





