Celebrating Gaymers musical heritage

Ignition worked with our good friends at Ear to the Ground, continuing the 'Dream Team' that's worked together over many years to deliver a cool, individual brand experience for Gaymers Cider to tour various major UK music festivals.

Ignition's involvement was to work on the initial concept 'Lost in the Orchard', which was an experience that would draw reference to the brands heritage and also re-inforce its link it to the music industry which plays a large part in the brands culture.

The inspirational set consisted of 6off 8' tall apple trees constructed from plywood sections dressed with artificial foliage and apples, an entrance archway formed from apple trees (as above), timber stage dressed with musical instruments and a Willy Wonka style cider press.

Ear to the Ground delivered the event, providing delegate management, catering, corporate hostitality and events.

The project was a huge success and the client feedback was truly positive. Ignition continue to work with Ear to the Ground delivering ever more exciting and challenging structures.