Trade Show Booth Design Project For Formica

100% Design brings together exciting new talent and long established brands like Formica.

''Exhibitors at 100% Design London have found that the show provides a cost- effective means of meeting a highly targeted audience of buyers and specifiers in a dynamic and relaxed environment.'' www.100percentdesign.co.uk

Formica’s brief appealed for a creative stand that would re-enforce their presence to the design industry and develop brand awareness. It was important for the design to promote the flexibility of a ‘misunderstood product’.  A common misconception sees Formica used only in kitchens and restricted to a flat surface.  

The exhibition stand design intended to break the boring perception of applying Formica to a flat surface and open the eyes of the public to the possibilities of the product.  The stand focused on three core brands, Laminates, Metallics and Veneers and placed them in individual environments that suited their identity.

Pre-event mailers invited customers to the show and the interactive features captured their attention. The impact of the stand resulted in more PR interest on the first day than during any other show.