Producing powerful exhibition designs is what we love best at Ignition but such things take practice, skill and of course a little bit of perfectionism. We regularly get asked about how to add flare to a design and create powerful designs so we thought we would share some of our ideas and inspirations with you.

Inspiration

Inspiration comes from many places and in many cases comes when you least expect it and is core to any project.

a product of your creative thinking and work

When beginning a project we look at creating a brief and use our current understanding of a product or service to generate idea’s. These ideas and brain storming sessions generate new thought patterns and in turn inspiration. Inspiration for most comes from their personal interests and we also use exhibition events and online resources as a source of inspiration.

Understanding the Brief

We often go on about getting the brief right on our site but we can’t stress the importance of understanding your client when creating a design. Afterall the design is supposed to not only attract people to the stand but also tells visitors about a companies products and services in an informative and exciting way. Essentially you will find it extremely difficult to create a powerful exhibition stand design without this understanding.

Design

Now that you have some form of inspiration and understand you clients business it’s time to get down to creating the design. This is the fun part. In most instances i will first look at the shape and size of a stand and plan a visitors journey. We want to look at designs that will make people interact with the stand. It is important to make the stand flow effortlessly and not create barriers to visitors interactions. Nice open spaces usually work best.

At Ignition we use computer software to produce designs however one very important design consideration is materials. The choice of materials is literally endless but the skill is to find materials that blend well. You then of course have to consider technology, lighting and colour schemes. We usually use company colours as a foundation of our schemes but blending in exciting and eye catching tones can help create a truly powerful exhibition stand.

As with many things detail is crucial. Detail can be the difference between a medicore and a truly exceptional design. For example while a representative is talking to one group of people what can the others do in the stand. Are there facilities to hang a coat, have a drink or even sit down? All details worth thinking about. It is also worth keeping the design flexible so clients can add things in.

We hope the ideas here have been useful and you can see many examples of our exhibition stands on our client pages.

Twitter This

Usuario: Password: