So you have chosen your venue, picked your exhibition spot and set your budget. Now all that is left to do is chose your exhibition stand. With so many exhibition stands to chose from what should businesses be looking at and which will achieve the best results for that hard earned marketing budget?

These are questions that we often face in our industry and like many things it comes down to research. Investigating what is available to you is key. What type of stands are there?

Pop Up Exhibition Stands
These are light weight multi use stands that usually consist of a large graphic and stretchable metal holder. You often find these in print shop and are designed for multiple uses. If you have a small budget and need a modest presence at an event then this could be the stand for you.

Banner Stands
Again these are one of the most popular types of stand as they tend to make a big impression using very limited space. These often consist of large graphics and held in place by a tall narrow steel frame. These won’t stand up in large halls however the use of large graphics make them a real head turner.

Modular Exhibition Stands
A step up from your banner and pop up stands the modular exhibition stand fuses flexibility with scale. The modular design means you can create stands as large or as small as you like and can be transported from venue to venue with ease. These are usually medium sized stands and create a space for people to walk into and talk to the hosts. Typically you will find modular exhibition stands being used in supermarkets when trying to promote a new drink or product.

Bespoke Exhibition Stands
These are the types of stands that you find being used in large exhibition halls and attract large audiences. This is because they offer a level of interactivity that is simply not possible with other stands. They are designed to meet a businesses exact specification and use clever designs to draw people in to the stand. These types of stands are almost like rooms in themselves and help businesses promote their products and services in an exciting and innovative way.

At Ignition we provide bespoke exhibition stands because we belive them to not only be the best quality best also offer excellent return on investment. This is because our clients can create a unique customer experience which allows audiences to engage directly with their products and services. Businesses can carefully craft their marketing messages as users travel through their stands. The stands are built to such high spec that audiences couldn’t fail to remember your stand and in turn think about your products.

Our experience tells us people like bright, interactive and interesting stands. This is exactly what we try to create.

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