November 20th, 2009
Commissioning the design of a custom exhibition stand takes financial commitment and time. Choosing an exhibition stand designer that understands your needs and you can trust is a complex task but if you prepare beforehand the process can be smooth and even enjoyable. Ignition - creative exhibition stand designers - has compiled this guideline to help you the client through the process of exhibition stand design, the planning of your exhibition stand through to the preparation of your exhibition stand and how to manage the results of the pitch process.
Bespoke Exhibition Stands - ROI
With any exhibition stand, your company is about to invest a large proportion of the Marketing Budget and resources into an event that often lasts no more than three days. It is vital that you are able to maximise the return on that investment on your exhibition stand. This exhibition stand guide will help you to define success, measure the success and contribute to the success of the process.
Exhibition Stand designs - Writing the brief
If you have the time it is always worth writing a brief. However simple your exhibition stand brief is, a written document can become the basis of the brief and a good design consultancy will be able to work with you and develop a detailed exhibition stand brief.
If you have had an exhibition stand in the past, it is a good idea to have a good think about what has happened and what was good and what didn’t work so well. If you can get some photos of the last exhibition stand it is always helpful.
If you have not had an exhibition stand before then the task is slightly more difficult and you might be more dependent on the experience and competence of the exhibition stand designers to help you explore opportunities with the layout, possible exhibition stand activities and key components of the exhibition stand. If you have visited an exhibition stand that you have liked in the past then try to write down things that you feel worked as a delegate and maybe things that worked less well.
As a simple guide a brief should consist of the following headings
. Project Title - What where when
. Project contact details - who is the primary client contact – Project Champion
. Project Background - Any information that might help the designer understand the history of the brief
. Project Objectives - Decide whether the objective is out shine the competition, sales, new product launch or a combination.
. Details - How many, how big
. Desired outcome - Ideally how would success be achieved
. Considerations - any other information etc
Once you have written the brief there are certain activities that will need to be undertaken to move the process along to the final goal, of ensuring that you investment produces the return that you are anticipating.
Tags: custom exhibition stand design, exhibition stands, exhibition tip, exhibition tips, exhibition work, ignition exhibition contract, international exhibition design
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November 17th, 2009
US Secretary of State, Hillary Rodham Clinton was in Shanghai, China, today, speaking (in the rain) about the USA Pavilion at the World Expo Exhibition Stand Design.
The World Expo Exhibition Stand Design Shanghai 2010 is set to open in 166 days, and Secretary Clinton talked about the role of the USA pavilion Exhibition Stand Design, to strengthen the cooperation and partnership between the US and China.
“We’re grateful for your generosity and your steadfast belief in the importance of the Expo, the American role here and what this USA pavilion here can do to strengthen cooperation and partnership between the American people and the people of China.
We are building it and we believe that when the Expo opens in 166 days 70 million people will come.
And with this rain today, maybe a hundred million people with even greater good fortune will come. Thank you all very much.” Secretary Clinton Exhibition Stand Design
Tags: exhibition stand, Exhibition Stand Designers, exhibition stands, how to produce powerful exhibition designs, trade show booth design & technology
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May 1st, 2009
So you have chosen your venue, picked your exhibition spot and set your budget. Now all that is left to do is chose your exhibition stand. With so many exhibition stands to chose from what should businesses be looking at and which will achieve the best results for that hard earned marketing budget?
These are questions that we often face in our industry and like many things it comes down to research. Investigating what is available to you is key. What type of stands are there?
Pop Up Exhibition Stands
These are light weight multi use stands that usually consist of a large graphic and stretchable metal holder. You often find these in print shop and are designed for multiple uses. If you have a small budget and need a modest presence at an event then this could be the stand for you.
Banner Stands
Again these are one of the most popular types of stand as they tend to make a big impression using very limited space. These often consist of large graphics and held in place by a tall narrow steel frame. These won’t stand up in large halls however the use of large graphics make them a real head turner.
Modular Exhibition Stands
A step up from your banner and pop up stands the modular exhibition stand fuses flexibility with scale. The modular design means you can create stands as large or as small as you like and can be transported from venue to venue with ease. These are usually medium sized stands and create a space for people to walk into and talk to the hosts. Typically you will find modular exhibition stands being used in supermarkets when trying to promote a new drink or product.
Bespoke Exhibition Stands
These are the types of stands that you find being used in large exhibition halls and attract large audiences. This is because they offer a level of interactivity that is simply not possible with other stands. They are designed to meet a businesses exact specification and use clever designs to draw people in to the stand. These types of stands are almost like rooms in themselves and help businesses promote their products and services in an exciting and innovative way.
At Ignition we provide bespoke exhibition stands because we belive them to not only be the best quality best also offer excellent return on investment. This is because our clients can create a unique customer experience which allows audiences to engage directly with their products and services. Businesses can carefully craft their marketing messages as users travel through their stands. The stands are built to such high spec that audiences couldn’t fail to remember your stand and in turn think about your products.
Our experience tells us people like bright, interactive and interesting stands. This is exactly what we try to create.
Tags: banner stands, bespoke exhibition stands, exhibition stand, exhibition stands, exhibitions, pop up stands
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April 28th, 2009
I have made a note in my diary to ‘Blog’! I should be blogging twice a week I am told. I don’t have time to do anything ‘non essential’ twice a week. I clean my teeth fourteen times a week, put the bins out once a week and other than that it’s grab time in between work and projects.
The good news is we are busy and more importantly working on some really great exhibition design projects. One that I really want to talk about is FILMCLUB, a government funded organisation that helps schools set up film clubs in secondary schools. The benefits are obvious, “Setting up a film club is a great way to stimulate and inspire young minds - it’s a shared experience that encourages debate, discussion and social interaction.
It provides pupils with a unique opportunity to be inspired by the magical world of film while gaining new insights into other cultures.” Have a look a the website www.filmclub.org, set one up in your school! The refreshing change in this project is that it is for the benefit of schools and their pupils. There is something extremely rewarding about providing a service that is outside the B2B or B2C sector. Another similar project we are working on is a joint venture with Manchester based events company Ear to the Ground. We are working on the design and production of a huge event that will be in Cathedral square later this year. It is a mix of museum design and exhibition design. We have been asked to design and develop a series of interactive displays to help a multinational household brand celebrate 125 years of business. I can’t say much more but keep an eye on this space for more ‘public’ updates. That’s all for know, Blogging complete for a few day’s, back to work!
Tags: Bespoke exhibition stand design, ear to the ground, exhibition briefs, exhibition stand, Exhibition Stand Designers, exhibition stands, filmclub.org
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April 23rd, 2009
Ignition has been experiencing an increase in overseas traffic to it’s website and an increase in interest in creative exhibition design services. The strength of the Euro is encouraging overseas clients to look at the UK for exhibition design and build services as the cost of European labour and transportation is expensive compared with the UK. Lewis Horton, Ignition Director said “We have seen an unprecedented increase in enquiries from overseas customers who are trying to maximise there marketing budgets. This means that we are once again competitive within Europe and are in a good position to capitalise on the exchange rate”. UK based clients who are interested in exhibiting overseas are now looking for UK exhibition designers to step up to the challenge. Lewis added “We are now looking at taking six large exhibition stands to Germany and Italy over the next six months and this trend looks set to continue”.
Tags: Bespoke exhibition stand design, Exhibition Stand Designers, exhibition stands
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