The history of the Everton exhibition

September 18th, 2009

Ignition has been working on an exhibition of Everton Memorabilia that is due to open later this month. The exhibition has been commissioned by the Liverpool Archive Office and funded by HLF. Ignition is working with Cube3 Creative Marketing, a Bolton based PR and Marketing company who has strong links in the sports and football industries.

The exhibition design provides a backdrop to showcase a private collection of Everton memorabilia through the ages. Visitors are invited into the Picton Reading Rooms at Liverpool’s grand Central Library through a players tunnel. The exhibition consists of a series of themed exhibits where visitors can explore the history of the Club, watch video while sitting in a mock up Goodison stand and pick your ‘all time 11′ team form bygone years.

Ignition has worked on permanant installations in the past but these have been more specifically aimed at the commercial sector. Lewis (Director at Ignition said “it is always a pleaseure to work on exhibitions that deliver an educational function. We are often involved in commercial trade exhibitions that are built for three days and then returned to storage. This exhibition is going to be open to the public for about twelve months which is great because I can invite my nephews along to see it. Especially because they are Liverpool fans!”

If you find yourself needing an injection of culture, sport, architecture and fun, get along to the FREE exhibition at the Central Library Liverpool.

Wet Wales and the joys of 21st century camping

September 10th, 2009

Rain, Rain, Rain….that was my overiding experience of camping for two weeks in Wales in August. Apparently it was the wettest August on record. I left the team at the office to fend for themselves while I waded about in Crocs (I must blog (and wax lyrical) about the wonders of Crocs next) through 3 inches of Welsh mud.

On day four I am called from the office as we have been invited to pitch on an exhibition design project that needs to to be presented while I am under canvas. I had my laptop with me (it is a really useful tool when making sandcastles) and by chance was staying on a campsite that not only had wireless internet access but also had a little desk.

The creative exhibition stand design proposal was emailed over to me and I was able to break it down into critical components to be able to quote against. All this was emailed back to the office and I was left to continue sitting in the rain while the exhibition stand design was presented back in Manchester.

We won…which made me start to wonder whether there is any need for an office at all? Should I move into a tent, set up a desk and manage all my responsibilities from a tent in Wales.

Why I love this Job…

May 15th, 2009

We are busy designing a beautiful exhibition stand for a potential new client. This client is a Lighting Company interested in presenting themselves as cool, architectural and high value. Perfect. I love a brief like this for several reasons. Firstly, lighting is one of those products than can really make a difference in an environment, architects and designers use it to great effect to show off their creativity and it adds dazzle to colour and form. Secondly we are free to explore with little limitations on the brief and thirdly someone else has been looking for creative exhibition design solutions, found our website and given us a call.

Exhibition designers don’t get to indulge in lighting design too much, lighting is used in a different way, Exhibition designers need to remember that the clients service or product is the champion and this needs to be presented in an appropriate manner. If exhibition designers go mad with lighting the results can be a dramatic stand that looks wonderful but misses the most basic requirement of showcasing the client. But this new client is selling lights, we can go mad, we can explore shape and form and the lighting needs to be the champion. We have applied all the rules that we would normally apply to a brief and considered branding, site lines, space management, storage, hospitality (the list is endless) but we have been allowed to play with the lighting to such an extent that the design is alive with architectural detail and beautiful shapes. Let’s not get carried away, this is a pitch and new business is hard to get but I guarantee the client will be blown away.

At the moment our work is confidential but what ever the outcome I will be either publishing the visuals soon or (hopefully) the photos later.

Exhibition Stand Choices

May 1st, 2009

So you have chosen your venue, picked your exhibition spot and set your budget. Now all that is left to do is chose your exhibition stand. With so many exhibition stands to chose from what should businesses be looking at and which will achieve the best results for that hard earned marketing budget?

These are questions that we often face in our industry and like many things it comes down to research. Investigating what is available to you is key. What type of stands are there?

Pop Up Exhibition Stands
These are light weight multi use stands that usually consist of a large graphic and stretchable metal holder. You often find these in print shop and are designed for multiple uses. If you have a small budget and need a modest presence at an event then this could be the stand for you.

Banner Stands
Again these are one of the most popular types of stand as they tend to make a big impression using very limited space. These often consist of large graphics and held in place by a tall narrow steel frame. These won’t stand up in large halls however the use of large graphics make them a real head turner.

Modular Exhibition Stands
A step up from your banner and pop up stands the modular exhibition stand fuses flexibility with scale. The modular design means you can create stands as large or as small as you like and can be transported from venue to venue with ease. These are usually medium sized stands and create a space for people to walk into and talk to the hosts. Typically you will find modular exhibition stands being used in supermarkets when trying to promote a new drink or product.

Bespoke Exhibition Stands
These are the types of stands that you find being used in large exhibition halls and attract large audiences. This is because they offer a level of interactivity that is simply not possible with other stands. They are designed to meet a businesses exact specification and use clever designs to draw people in to the stand. These types of stands are almost like rooms in themselves and help businesses promote their products and services in an exciting and innovative way.

At Ignition we provide bespoke exhibition stands because we belive them to not only be the best quality best also offer excellent return on investment. This is because our clients can create a unique customer experience which allows audiences to engage directly with their products and services. Businesses can carefully craft their marketing messages as users travel through their stands. The stands are built to such high spec that audiences couldn’t fail to remember your stand and in turn think about your products.

Our experience tells us people like bright, interactive and interesting stands. This is exactly what we try to create.

Contact us today!

Call us now on:

0161 233 4483

info@designshapesbusiness.com