Over the past five years or so trade show booth design has take a big shift towards incorporating new technology and becoming more interactive. This shift couldn’t have been any more apparent at the years E3 expo which is one of the worlds biggest exhibitions for computer games. Although some huge budgets were spent on stand there the use of clever lighting and inviting props shows just how useful technology can be in trade show booth designs.
At Ignition we have a great appreciation for technology and when the right projects come along we can’t wait to use it. You might remember the stand we did for Plastribution for example where we used some clever lighting effects. We have a lot of fun with that project and the E3 expo reminded us that if technology is used in the right way and can be used to magical effect.
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