May 27th, 2009
Producing powerful exhibition designs is what we love best at Ignition but such things take practice, skill and of course a little bit of perfectionism. We regularly get asked about how to add flare to a design and create powerful designs so we thought we would share some of our ideas and inspirations with you.
Inspiration
Inspiration comes from many places and in many cases comes when you least expect it and is core to any project.
a product of your creative thinking and work
When beginning a project we look at creating a brief and use our current understanding of a product or service to generate idea’s. These ideas and brain storming sessions generate new thought patterns and in turn inspiration. Inspiration for most comes from their personal interests and we also use exhibition events and online resources as a source of inspiration.
Understanding the Brief
We often go on about getting the brief right on our site but we can’t stress the importance of understanding your client when creating a design. Afterall the design is supposed to not only attract people to the stand but also tells visitors about a companies products and services in an informative and exciting way. Essentially you will find it extremely difficult to create a powerful exhibition stand design without this understanding.
Design
Now that you have some form of inspiration and understand you clients business it’s time to get down to creating the design. This is the fun part. In most instances i will first look at the shape and size of a stand and plan a visitors journey. We want to look at designs that will make people interact with the stand. It is important to make the stand flow effortlessly and not create barriers to visitors interactions. Nice open spaces usually work best.
At Ignition we use computer software to produce designs however one very important design consideration is materials. The choice of materials is literally endless but the skill is to find materials that blend well. You then of course have to consider technology, lighting and colour schemes. We usually use company colours as a foundation of our schemes but blending in exciting and eye catching tones can help create a truly powerful exhibition stand.
As with many things detail is crucial. Detail can be the difference between a medicore and a truly exceptional design. For example while a representative is talking to one group of people what can the others do in the stand. Are there facilities to hang a coat, have a drink or even sit down? All details worth thinking about. It is also worth keeping the design flexible so clients can add things in.
We hope the ideas here have been useful and you can see many examples of our exhibition stands on our client pages.
Tags: create powerful exhibition designs, how to produce powerful exhibition designs, powerful exhibition design, powerful exhibition designs
Posted in Exhibition Stand Design | No Comments »
May 15th, 2009
We are busy designing a beautiful exhibition stand for a potential new client. This client is a Lighting Company interested in presenting themselves as cool, architectural and high value. Perfect. I love a brief like this for several reasons. Firstly, lighting is one of those products than can really make a difference in an environment, architects and designers use it to great effect to show off their creativity and it adds dazzle to colour and form. Secondly we are free to explore with little limitations on the brief and thirdly someone else has been looking for creative exhibition design solutions, found our website and given us a call.
Exhibition designers don’t get to indulge in lighting design too much, lighting is used in a different way, Exhibition designers need to remember that the clients service or product is the champion and this needs to be presented in an appropriate manner. If exhibition designers go mad with lighting the results can be a dramatic stand that looks wonderful but misses the most basic requirement of showcasing the client. But this new client is selling lights, we can go mad, we can explore shape and form and the lighting needs to be the champion. We have applied all the rules that we would normally apply to a brief and considered branding, site lines, space management, storage, hospitality (the list is endless) but we have been allowed to play with the lighting to such an extent that the design is alive with architectural detail and beautiful shapes. Let’s not get carried away, this is a pitch and new business is hard to get but I guarantee the client will be blown away.
At the moment our work is confidential but what ever the outcome I will be either publishing the visuals soon or (hopefully) the photos later.
Tags: Bespoke exhibition stand design, bespoke exhibition stands, exhibition briefs, exhibition stand brief, Exhibition Stand Designers, ignition
Posted in Clients, Company News, Concept Work & Fun, Design | No Comments »
May 1st, 2009
So you have chosen your venue, picked your exhibition spot and set your budget. Now all that is left to do is chose your exhibition stand. With so many exhibition stands to chose from what should businesses be looking at and which will achieve the best results for that hard earned marketing budget?
These are questions that we often face in our industry and like many things it comes down to research. Investigating what is available to you is key. What type of stands are there?
Pop Up Exhibition Stands
These are light weight multi use stands that usually consist of a large graphic and stretchable metal holder. You often find these in print shop and are designed for multiple uses. If you have a small budget and need a modest presence at an event then this could be the stand for you.
Banner Stands
Again these are one of the most popular types of stand as they tend to make a big impression using very limited space. These often consist of large graphics and held in place by a tall narrow steel frame. These won’t stand up in large halls however the use of large graphics make them a real head turner.
Modular Exhibition Stands
A step up from your banner and pop up stands the modular exhibition stand fuses flexibility with scale. The modular design means you can create stands as large or as small as you like and can be transported from venue to venue with ease. These are usually medium sized stands and create a space for people to walk into and talk to the hosts. Typically you will find modular exhibition stands being used in supermarkets when trying to promote a new drink or product.
Bespoke Exhibition Stands
These are the types of stands that you find being used in large exhibition halls and attract large audiences. This is because they offer a level of interactivity that is simply not possible with other stands. They are designed to meet a businesses exact specification and use clever designs to draw people in to the stand. These types of stands are almost like rooms in themselves and help businesses promote their products and services in an exciting and innovative way.
At Ignition we provide bespoke exhibition stands because we belive them to not only be the best quality best also offer excellent return on investment. This is because our clients can create a unique customer experience which allows audiences to engage directly with their products and services. Businesses can carefully craft their marketing messages as users travel through their stands. The stands are built to such high spec that audiences couldn’t fail to remember your stand and in turn think about your products.
Our experience tells us people like bright, interactive and interesting stands. This is exactly what we try to create.
Tags: banner stands, bespoke exhibition stands, exhibition stand, exhibition stands, exhibitions, pop up stands
Posted in Uncategorized | No Comments »