April 28th, 2009
I have made a note in my diary to ‘Blog’! I should be blogging twice a week I am told. I don’t have time to do anything ‘non essential’ twice a week. I clean my teeth fourteen times a week, put the bins out once a week and other than that it’s grab time in between work and projects.
The good news is we are busy and more importantly working on some really great exhibition design projects. One that I really want to talk about is FILMCLUB, a government funded organisation that helps schools set up film clubs in secondary schools. The benefits are obvious, “Setting up a film club is a great way to stimulate and inspire young minds - it’s a shared experience that encourages debate, discussion and social interaction.
It provides pupils with a unique opportunity to be inspired by the magical world of film while gaining new insights into other cultures.” Have a look a the website www.filmclub.org, set one up in your school! The refreshing change in this project is that it is for the benefit of schools and their pupils. There is something extremely rewarding about providing a service that is outside the B2B or B2C sector. Another similar project we are working on is a joint venture with Manchester based events company Ear to the Ground. We are working on the design and production of a huge event that will be in Cathedral square later this year. It is a mix of museum design and exhibition design. We have been asked to design and develop a series of interactive displays to help a multinational household brand celebrate 125 years of business. I can’t say much more but keep an eye on this space for more ‘public’ updates. That’s all for know, Blogging complete for a few day’s, back to work!
Tags: Bespoke exhibition stand design, ear to the ground, exhibition briefs, exhibition stand, Exhibition Stand Designers, exhibition stands, filmclub.org
Posted in Clients, Company News, Design, Exhibition Stand Design | No Comments »
April 23rd, 2009
Ignition has been experiencing an increase in overseas traffic to it’s website and an increase in interest in creative exhibition design services. The strength of the Euro is encouraging overseas clients to look at the UK for exhibition design and build services as the cost of European labour and transportation is expensive compared with the UK. Lewis Horton, Ignition Director said “We have seen an unprecedented increase in enquiries from overseas customers who are trying to maximise there marketing budgets. This means that we are once again competitive within Europe and are in a good position to capitalise on the exchange rate”. UK based clients who are interested in exhibiting overseas are now looking for UK exhibition designers to step up to the challenge. Lewis added “We are now looking at taking six large exhibition stands to Germany and Italy over the next six months and this trend looks set to continue”.
Tags: Bespoke exhibition stand design, Exhibition Stand Designers, exhibition stands
Posted in Company News, Exhibition Stand Design | No Comments »
April 17th, 2009
New research carried out by Burst Media shows that women are heavily influenced by in-store display stand when making a purchasing decision.
The survey conducted in the UK covered 4500 women and showed 28.2% relied on things like in-store stand for advice. This was particularly true in industries such as health care. Women look for reassurance in particular when buying health and beauty related products. The survey also concluded that these stands only came a close second to the internet when making decisions.
The news has been greatly welcomed by retailers in certain industries and a rise in in-store promotional material is expected to be seen.
Tags: display stands, in store display stands
Posted in Company News | No Comments »
April 6th, 2009
The trade show market has been steadily growing in recent years however with the recent economic down turn the significance of presenting your company through an exhibition has never been higher. Trade Shows provide the opportunity for your company to present to a specific audience who are eager to discover new services, products or partners. Consequently it is absolutely crucial that decisions you make about the design of your exhibition stand will help deliver the right message and contribute to a successful exhibition experience. Ignition’s experience in the exhibition market is vast and over the years we have worked with several simple principles that help result in a positive, successful exhibition experience.
First and foremost, planning is one of the most critical factors for success. Decide what you want to get from your investment at the trade show, are you interested in expanding your customer base, promoting a new product or service or just wanting to increase your company profile within the market. Advanced planning provides you with time to decide key factors such a s budget, support collateral (for example company exhibition brochures), additional marketing activity that might be required and simple things like scheduling the staff rota and ensuring that holidays don’t clash.
It’s really important that your company is presented in a positive in a positive light, remains approachable and can deliver the message that you have decided to deliver. Staff training is a crucial and often overlooked aspect of exhibiting. Your staff need to be prepared for difficult questions the inevitable interrogation by the competition and the ‘gift hungry’ students.
You are going to amongst you competitors, fighting ‘cheek by jowl’ for new customers. Knowing what these customers are interested, knowing what will attract them and knowing how to engage them is crucial to making your neighbours green.
At Ignition we understand that our clients are committing a large proportion of their marketing budget to the event and consequently anticipate a return on that investment. We work with a wide range of clients, some have a strong understanding of what they want out of the exhibition and some have very little idea at all. We develop creative concepts and deliver real results. We incorporate all aspects of the exhibition process from literature to large double decker stands. Our exhibition stands are always creative, appropriate and delivered on time and on budget. Our aim is to exceed our customer’s expectations and help their companies stand out from the crowd.
Tags: exhibition day, exhibition hall, exhibition tip, exhibition tips, trade show tip, trade show tips
Posted in Exhibition Stand Design, Exhibition Stand Tips | No Comments »