We are busy designing a beautiful exhibition stand for a potential new client. This client is a Lighting Company interested in presenting themselves as cool, architectural and high value. Perfect. I love a brief like this for several reasons. Firstly, lighting is one of those products than can really make a difference in an environment, architects and designers use it to great effect to show off their creativity and it adds dazzle to colour and form. Secondly we are free to explore with little limitations on the brief and thirdly someone else has been looking for creative exhibition design solutions, found our website and given us a call.

Exhibition designers don’t get to indulge in lighting design too much, lighting is used in a different way, Exhibition designers need to remember that the clients service or product is the champion and this needs to be presented in an appropriate manner. If exhibition designers go mad with lighting the results can be a dramatic stand that looks wonderful but misses the most basic requirement of showcasing the client. But this new client is selling lights, we can go mad, we can explore shape and form and the lighting needs to be the champion. We have applied all the rules that we would normally apply to a brief and considered branding, site lines, space management, storage, hospitality (the list is endless) but we have been allowed to play with the lighting to such an extent that the design is alive with architectural detail and beautiful shapes. Let’s not get carried away, this is a pitch and new business is hard to get but I guarantee the client will be blown away.

At the moment our work is confidential but what ever the outcome I will be either publishing the visuals soon or (hopefully) the photos later.

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