The trade show market has been steadily growing in recent years however with the recent economic down turn the significance of presenting your company through an exhibition has never been higher. Trade Shows provide the opportunity for your company to present to a specific audience who are eager to discover new services, products or partners. Consequently it is absolutely crucial that decisions you make about the design of your exhibition stand will help deliver the right message and contribute to a successful exhibition experience. Ignition’s experience in the exhibition market is vast and over the years we have worked with several simple principles that help result in a positive, successful exhibition experience.
First and foremost, planning is one of the most critical factors for success. Decide what you want to get from your investment at the trade show, are you interested in expanding your customer base, promoting a new product or service or just wanting to increase your company profile within the market. Advanced planning provides you with time to decide key factors such a s budget, support collateral (for example company exhibition brochures), additional marketing activity that might be required and simple things like scheduling the staff rota and ensuring that holidays don’t clash.
It’s really important that your company is presented in a positive in a positive light, remains approachable and can deliver the message that you have decided to deliver. Staff training is a crucial and often overlooked aspect of exhibiting. Your staff need to be prepared for difficult questions the inevitable interrogation by the competition and the ‘gift hungry’ students.
You are going to amongst you competitors, fighting ‘cheek by jowl’ for new customers. Knowing what these customers are interested, knowing what will attract them and knowing how to engage them is crucial to making your neighbours green.
At Ignition we understand that our clients are committing a large proportion of their marketing budget to the event and consequently anticipate a return on that investment. We work with a wide range of clients, some have a strong understanding of what they want out of the exhibition and some have very little idea at all. We develop creative concepts and deliver real results. We incorporate all aspects of the exhibition process from literature to large double decker stands. Our exhibition stands are always creative, appropriate and delivered on time and on budget. Our aim is to exceed our customer’s expectations and help their companies stand out from the crowd.
