Bisque and Zehnder Radiators - KBB - Birmingham

This custom exhibition stand has a consistent corporate design throughout but also defines the two companies as independent brands.

The design delivers a bright and engaging exhibition design concept that focuses on the products and their importance to the market, both as a design statement and also as practical solutions. The simple, corporate exhibition design to the Zehnder side of the space helped to maximise the impact of the individual, creative, sculptural form of the Bisque section of the stand. The design and layout to both brands creates a subtle and exciting backdrop to the products that are the main feature of the exhibition stand design.

Ignition cleverly orientated the custom stand design at an angle to the exhibition hall, with high level branding facing hall entrances, attracting attention to the two brands.

Corporate colours and shapes add interest to the overall look and created a clean and creative design that reflected the nature of both companies.

A natural divide is created between the Bisque/Zehnder areas in the form of a bar and meeting room. The shared bar creates a central hub for both companies to greet customers.  A 4.0m high sculptural metal tree forms the focal point to the space, creating a striking design statement that maximises on the height of the venue and helps to promote the launch of the hero product, wooden radiators. low voltage spotlights are distributed trhoughout the trees branches to pinpoint hero displays and add general illumination to the stand.

Clearly a very visually strong Custom Exhibition Stand Design.