Exhibition Stand Designs - The AstraZeneca Project
A challenging stand location and restricted build height offered additional challenges to an already complicated exhibition stand.
The space was at the end of a long curving corridor masked from view by numerous hall columns.
In order to attract the delegate’s eye the hall columns were hidden by rear illuminated polycarbonate cladding, colour changing in the brand colours of the product (pink and teal). Despite this challenge we felt the AstraZeneca one was one of our most successful.
