The essential guide
Commissioning an exhibition stand design whether it be bespoke, custom, modular or system can be a fraut and stressful time unless you carefully select reliable and dedicated suppliers. Use this guide to help you through the complex decisions and questions that you are likely to have to make.
Assessing design concepts
When you get the exhibition design concepts back there are some questions that you can ask to help access the concept. After all it is not just about what looks good, the design must be able to answer the marketing brief as well as deal with the practical aspects of managing an exhibition space.
As a rule most self respecting exhibition design consultancies will try not to get involved in a pitch with any more than four participants. Any more and the probability of success becomes too low. When formulating a strategy for selecting a supplier it might be worthwhile pre-selecting no more than four possible designers by way of recommendation, web site, portfolio etc and then inviting them to pitch. Advise them that it is a four-way pitch and the results will speak for themselves. The design consultancies should commit to the process and deliver exciting and interesting concepts.