There is always a worry when exhibiting that there just won’t be enough buzz to justify the amount of money spent but hopefully, these 4 super secret ways to grab people’s attention will calm those nerves and give you some peace of mind.
1) Be creative! Being creative with your exhibition stand is a huge factor, not just because we believe in creativity ourselves, but we have seen companies reap benefits of having a creative and innovative exhibition stands. The most creative stands at these events are the ones people talk about too and therefore, this word of mouth advertising could be key to acquiring those all important new customers.
2) Self Promote! With the rise of social media over the past years, it is very easy for companies now to self promote themselves! You don’t need a huge marketing budget, all you need is a wordsmith to write some interesting tweets directed at the next event your attending. Maybe even some sneak peaks of the stand being created to keep people enticed to see the final product.
3) Be careful with freebies! Freebies are always a way to attract delegates to your stand but if you are going to go down this route, the ‘gift’ needs to be carefully selected. The freebie needs to relate to your company or your offering because if this is not the case, people will not remember who it is from and why they have received this. In addition, make sure you allocate it in your costs!
4) Design is key! Even if your exhibition stand isn’t the most creative, having a nicely designed one can, and possibly is, the most important aspect. Not only are the aesthetics key, but the layout design needs to be considered very carefully. You need to allocate enough space for people to actually congregate on your stand to successfully present your offering to them.
If all of these elements suggested above are covered, one may argue that you have a pretty good chance of your stand being a successful one! However, although we have many years of experience in this field and have designed a wide variety of bespoke exhibition stands, there is no definitive answer as to whether your stand is going to be successful or not, all you can do is improve your chances! Sometimes it’s just the luck of the draw of who attends the event!